Seasoned and professional researchers of over 20 years experience to carryout market research of any magnitude and complexity.
Staff should have basic field experience and basic computer knowledge.
All the field staff must be trained intensively on both – the questionnaire and the device operations.
One-by-one explanation of all the questions in the questionnaire.
Also special training will be required for the field supervisors and other senior field staff on how to attend to devices issues, uploading data into the server at the end of the day’s fieldwork.
The back –end server data management shall be handled by our expert staffs – communication of achievements and quota expectations to field staff on regular basis
Pilot / Mock Interview
A separate pilot is done for the questionnaire using the device to ensure the staff is comfortable with both i.e – to test run research materials and perfecting the research tools with potential respondents.
Actual Fieldwork
• Conduct the real interviews with eligible respondents. Follow up with field staff and address issues and challenges
Debrief
• After Pilot/mock interview, interviewers and supervisors are finally re-briefed to address all issues identified during mock/pilot.
• Changes in the script after piloting requires uploading the new version of the software on each device.
• Database structure would be updated and must be consistent with the questionnaire changes.